DIGITAL BUSINESS

USE DIGITAL TOOLS TO SELL AND GROW

Digital business helps students create visibility, attract customers, design content, build online trust, and earn income with internet-based tools.

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DIGITAL DEVELOPMENT STAGE

TURN YOUR PHONE INTO A BUSINESS TOOL

The goal is to help students stop only scrolling and start using digital platforms to create value, reach people, and sell professionally.

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STAGE 1

DIGITAL MARKETING

Digital marketing means using online platforms to make people aware of your product, service, or idea. Students can learn to define an audience, create simple offers, post consistently, and track what brings attention.

Start by choosing one thing to promote and one platform where your audience already spends time.

CAN-DO LESSON: Visibility is built by showing up clearly and consistently.
NEXT: USE SOCIAL PLATFORMS
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STAGE 2

SOCIAL MEDIA MARKETING

Social media marketing helps you build trust, tell stories, answer questions, show proof, and reach customers through platforms like WhatsApp, TikTok, Instagram, Facebook, LinkedIn, and X.

Do not post randomly. Post to educate, build trust, show results, and invite people to take action.

CAN-DO LESSON: Your page should help people understand why they should trust you.
NEXT: DESIGN YOUR MESSAGE
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STAGE 3

CANVA DESIGN

Canva helps students create clean flyers, product posters, price lists, pitch slides, social media designs, and simple brand materials without being professional designers.

Good design makes your business look serious. Use clear text, good spacing, readable colors, and strong product photos.

CAN-DO LESSON: Professional design builds confidence before customers even speak to you.
NEXT: CREATE VALUE
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STAGE 4

CONTENT CREATION

Content creation means making posts, videos, guides, images, or stories that attract and help your audience. Content can educate, entertain, explain, demonstrate, or inspire action.

Start simple: show the problem, show your solution, show proof, and tell people how to contact you.

CAN-DO LESSON: Helpful content can bring customers even when you are not online.
NEXT: BUILD YOUR HOME ONLINE
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STAGE 5

WEBSITE BUILDING

A website gives your business a professional home. It can explain your offer, show your work, collect messages, display prices, or help people learn about your brand.

Students can begin with simple no-code websites, landing pages, Google Sites, Carrd, Wix, WordPress, or basic HTML pages.

CAN-DO LESSON: A simple clear website can make a small business look trusted.
NEXT: SELL ONLINE
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STAGE 6

E-COMMERCE

E-commerce means selling products or services online. It can be as simple as WhatsApp orders, Instagram sales, marketplace listings, payment links, delivery arrangements, or a full online store.

Focus on product photos, clear prices, payment method, delivery plan, customer service, and trust.

CAN-DO LESSON: Online selling works when people understand the offer and trust the seller.
WHAT NEXT?

CREATE ONE DIGITAL OFFER THIS WEEK

Choose one product or service, design a simple flyer, post it, and ask ten people if they would buy or recommend it.

Explore Marketplace